The longest wipe takes people on a journey of a man who has been sitting on the toilet, wiping for a seriously long period of time. As we dolly back we see a smile creep onto our talent’s face as they mime wiping again. We then pull back far enough to show the toilet roll holder and our talent pulls more toilet paper off the roll and reaches back. 

Our VO describes what’s happening: “This is Theodore, he has been wiping for 2 whole weeks. Why is Theo smiling? Because he’s using Charmin Triple Comfort.